Recruiting Trends

Staying on top of the trends in recruiting can help recruiter and companies get a better understanding of what to do. But it can also help job seekers understand what companies are looking for and that can be used to improve the application process. Some new trends in recruiting employees include employer branding, candidate experience, remote recruiting, and leveraging technology and automation.

Employer branding involves creating a positive image of the company for potential candidates so they can visualize themselves as part of the team. Candidate experience is the trend by companies to focus more on the experience the job seeker has throughout the whole process. Remote recruiting goes into the trend that more and more people are being recruited for remote functions but also that the interviewing process is starting to become more remote as well with video conferences and interviews. Technology and automation are used more frequently to try and streamline the hiring process, think for example about the use of ATS.

Employer Branding

Employer branding is an effort to create and maintain an attractive and desirable reputation and culture for both potential and current employees. It involves presenting the organization in a positive and engaging way through a range of communication channels. The key focuses of employer branding are recruitment, onboarding, staff development, satisfaction, retention, and advocacy. Employer branding is a strategic process that helps organizations differentiate themselves in a positive way, build an emotional connection with their employees, and generate profit. 

Benefits of Employer Branding:

  • Improved Hiring Quality

    Employer branding is an essential part of recruitment. A good reputation attracts quality candidates and a more diverse and inclusive candidate pool.

  • Increased Employee Engagement

    By creating a positive and attractive workplace, employers can foster a more engaged and loyal workforce. This in turn boosts employee performance and productivity.

  • Improved Retention Rate

    Retaining top talent is a key challenge for most organizations. A good employer brand gives employees a sense of pride and ownership, which helps to ensure they stay at the organization long-term.

  • Increased Loyalty

    A strong employer brand helps to build loyalty among employees and creates a positive relationship between employer and employee.

  • Greater Exposure

    Employer branding enhances the organization’s visibility, which can help to increase brand recognition and attract top talent.

  • Improved Potential Profitability

    Employer branding is closely linked with organizational success. A strong brand could help to drive productivity and profits, which ultimately leads to improved profitability.

Candidate Experience

Candidate experience is the perception of job seekers when applying for, interviewing for, and being considered for roles within a company. It encompasses everything from job postings and the application process to interactions with recruiters. Companies need to prioritize candidate experience because a positive experience will attract top talent, whereas a negative experience could put off potential hires. Good candidate experience can also lead to improved brand reputation and increased employee engagement. Candidate experience focuses on providing a positive experience to candidates who apply, answering questions, and creating a connection with the company. 

Benefits of creating the right candidate experience:

  • Attract Top Talent

    A positive candidate experience will create a buzz within your network, meaning that candidates are more likely to pursue and accept job offers from your company.

  • Build a Positive Reputation

    A good candidate experience will result in improved employer brand recognition and a more positive corporate image.

  • Strengthen Employer Relations

    When the candidate experience is positive, it will lead to improved relationships between employers and candidates, creating a more pleasant and collaborative relationship.

  • Increase Employee Engagement

    When candidates have a positive experience of your company, they are more likely to eagerly engage with your company culture, becoming a valuable asset to the team.

  • Reduce Recruiting Costs

    A positive experience enables you to speed up recruitment processes and reduces the cost of rehiring. Good candidate experience also means candidates are more likely to accept job offers and stick around in their roles.

Remote Recruitment

Remote recruiting is the process of sourcing, screening, and conducting interviews with potential candidates remotely, while still meeting the objectives of a traditional hiring process. It involves using digital tools like video conferencing, telephone interviews, and other online methods of communication to connect employers with prospective candidates. Remote recruiting allows employers to reach a wider and more diverse range of talent and is more cost effective than traditional recruitment methods. Remote recruiting provides organizations with access to a global talent pool and allows them to reach candidates regardless of location. 

Benefits of remote recruiting:

  • Cost Savings

    The main benefit of remote recruiting is cost savings, especially when it comes to travel expenses. This can be beneficial to businesses with limited resources, allowing them to attract and recruit higher-quality candidates while keeping their costs under control.

  • Wider Talent Pool

    Remote recruiting opens up a much wider pool of potential candidates from all over the globe. Businesses can easily access skilled professionals from other countries who may not have been available otherwise.

  • Speed & Efficiency

    Traditional recruitment processes can take weeks or months, but remote recruitment can be much faster, meaning that a hiring manager can quickly identify, interview, and hire the right person for the job.

  • Increased Diversity

    By tapping into a global talent pool, businesses can create a more diverse workplace. This can make a business more attractive to potential hires and further opens up its talent pool.

Technology and Automation

Technology and automation can be used to streamline the recruiting process, from job postings and candidate tracking to communication and assessment. Automation can be used in most parts of the recruitment process. It starts by using technology and automation to post job openings on as many and best quality job boards out there to get the most potential candidates. Then the use of ATS software or other tools to automate and filter the incoming stream of applicants can be used to streamline that step. 

As mentioned above, in the actual interview stage, technology can also be used to contact and interview the potential candidate. Background checks, NDAs, contracts all of these things can also be automated with technology potentially saving a lot of time. The automation process doesn’t necessarily stop there either. It is also possible to use these kinds of tools and automation in the post-hire stage for HR purposes.

Potential benefits of technology and automation:

  • Save time by automating processes
  • Quicker and easier filtering of data
  • Save money by requiring less manhours
  • Have everything in one place
  • Less physical paperwork

Conclusion

It is important to keep up with the trends in recruiting so that you can optimize your recruiting experience. Lately, there has been a focus on employer branding, the candidate experience and technology, from an automation and remote working perspective. New technology has a big impact on the recruiting process and being able to stay up to date with the latest technology can be very helpful.

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