What Are Video Game Content Managers? Exploring This Role

Many people often wonder ‘what are video game content managers and what do they do?’ 

Video game content managers are part of a team of dedicated professionals who work tirelessly to create engaging and immersive gaming experiences. The role itself can be very broad. On the one hand the work can include a critical role in ensuring that the game’s content meets the highest quality standards and aligns with the overall vision of the game. Additionally, on the other hand the work can also be around managing content created around the game or finding new content partners. In this article, we will explore the role of video game content managers and the skills they need to succeed in this career.

What are Video Game Content Managers?

A video game content manager is a professional who oversees the creation, implementation, and management of game content. This can include everything from character design to environmental assets, sound design to narrative, and more. As well as, content created to market the game, or content that is created by the company in relation to the game. They work closely with game designers, programmers, and artists to ensure that the game’s content meets the highest quality standards and aligns with the overall vision of the game.

What Does a Video Game Content Manager Do?

The responsibilities of a video game content manager vary depending on the game’s size, scope, budget and exact need of the company. However, some of the most common tasks they perform include:

Content Planning

Video game content managers work with game designers to plan the game’s content internally or externally. They ensure that the content aligns with the overall vision of the game and fits within the game’s budget and timeline.

Content Creation

Video game content managers help oversee the creation of all game content, including art assets, animations, music, sound effects, and more. As well as content creation for events, social media and other outlets. They ensure that the content is of high quality and meets the game’s specifications.

Quality Control & Creating Content Campaigns

Video game content managers perform tests on the game’s content that is being shared to ensure that it meets the highest standards. As well as creating campaign to push and market that content.

What Skills Do You Need to Become a Video Game Content Manager?

To become a video game content manager, you need a combination of technical and soft skills. Some of the technical skills required include knowledge of game engines and development tools, content creation, coding languages and project management tools. Soft skills such as communication, problem-solving, and team management are also essential.

 

Additionally, a bachelor’s degree in game design, computer science, or a related field can help you gain the technical knowledge and skills needed for the role. Experience with things like video creation and marketing could also be helpful depending on the job description.

Salary Expectations

The salary of video game content managers varies depending on their experience, skills, and the company they work for. According to Glassdoor, the average salary of a video game content manager in the United States is around $58,082 per year.

Is this role for you? 

If you’re passionate about video games and have a strong creative and technical background, a career as a video game content manager could be an excellent fit. Not only do you get to work on exciting projects and be part of a vibrant industry. The role is also very broad so depending on which company you will work for there is a lot of different work you can do. So, if you have the required skills and passion for game development, becoming a video game content manager could be an excellent career path for you.

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